Designed to give your diesel engine extra protection, extra performance and extra
efficiency.
Next time you visit a service station, look out for Shell Diesel Extra. If you don't
give it a try, you'll never know what you've been missing.
What Is It?
Shell Diesel Extra is a fuel with an exclusive formulation that is designed to clean
the engine. This can lead to better engine performance and increased fuel economy
as well as reduced emissions. Shell Diesel Extra contains a powerful detergent,
which helps to clean away and reduce the build up of the harmful fuel system deposits
that can collect in a diesel vehicle's fuel injection system, reducing performance
and fuel economy.
Shell Diesel Extra is also higher in cetane than conventional diesel. Cetane is
an indication of the fuel's readiness to ignite and a diesel fuel with a higher
cetane number will aid combustion. This can lead to the engine running more smoothly
with less noise and reduced emissions.
Research has shown that diesel drivers expect more from their vehicles and from
the fuel that they buy. Diesel is also a growing market in the UK : the diesel car
population has grown by more than 10% over the past 5 years. The new generation
of diesel engines for cars and trucks is particularly responsive and can deliver
performance , which matches that of a petrol vehicle. These new engines may benefit
from a higher performance diesel and that is where Shell Diesel Extra comes in.
John Rasmussen, UK Retail Director, said: "We are delighted to be launching Shell
Diesel Extra at additional locations. It is a fantastic product that continues the
Shell tradition of delivering top quality, innovative fuels to our customers. Shell
Diesel Extra is a also the same price as our current diesel so motorists will not
pay a premium for a fuel that is designed to give them better performance and lower
emissions."
Questions
Q. What is Shell Diesel Extra?
A. Shell Diesel Extra is a new Diesel fuel with an exclusive formulation, which
is designed to help improve your engine's performance, protect it and enable your
vehicle to run more efficiently. The same team of Shell technicians who develop
fuels for the Ferrari Formula One cars and have brought Shell Optimax to the UK
motorist have created Shell Diesel Extra, which is also exclusive to Shell.
Q: Can I safely mix Shell Diesel Extra with other grades of fuel?
A: Yes. Shell Diesel Extra can be mixed with all other Diesel fuels without causing
any damage to your engine. However the full benefits of Shell Diesel Extra will
not be achieved if mixed with other Diesel fuels. To achieve the greatest benefit,
refuel with Shell Diesel Extra every time.
Q. Can newer Diesel vehicles use Shell Diesel Extra?
A. Yes. The Shell Diesel Extra formulation contains a powerful detergent, which
is designed to help clean up and control the harmful fuel system deposits that can
build up on the precision fuel injection equipment found in modern diesel cars.
The fuel injection equipment found in modern diesel cars can perform poorly if there
is a build up of deposits on them. Shell Diesel Extra helps to clean away these
deposits, keeping the fuel injection system operating more efficiently and helping
to restore the engine's performance.
Q. Can older Diesel vehicles use Shell Diesel Extra?
A. Yes. Shell Diesel Extra is high in cetane. Cetane is an indication of the fuel's
readiness to ignite. A diesel fuel with a high cetane number can aid combustion
in older diesel vehicles, leading to the engine running more smoothly with less
noise and reduced emissions.
Q. Can heavy goods vehicles use Shell Diesel Extra?
A. Yes. Shell Diesel Extra's cleaning properties combined with its high cetane number
are designed to be beneficial for the heavy-duty engines found in HGVs. Shell Diesel
Extra helps to restore the engine's performance, reduce white smoke and emissions,
and fuel economy benefits may also be realised.
Q: Why does Shell feel the need to market this new fuel now?
A: Shell has conducted extensive research and has found that the diesel motorists
are demanding more from their vehicles and the fuel they buy. Shell Diesel Extra
has been developed specifically to meet the needs of these customers. There is an
increasing number of diesel motorists and they are very important customers for
Shell. Shell has recognised this and has now brought the benefits of their fuel
expertise to these customers.
Q. How does Shell Diesel Extra work?
A: Shell Diesel Extra is a unique formulation, which works to actively clean up
and control harmful fuel system deposits. This can help keep the vehicle's precision
fuel injection systems operating more efficiently. The high cetane content of the
additive aids more efficient combustion. The combination of these effects can lead
to more power, better fuel economy and lower emissions in many vehicles.
Q: What evidence do you have that Shell Diesel Extra is better for a vehicle's
engine?
A: The exclusive formulation used to make Shell Diesel Extra has undergone rigorous
engine testing, proving the performance benefits of this diesel fuel. We have extensive
test results which show how removing and preventing the build up of deposits in
engines, helps maintain designed performance. But you'll only reach its full potential
with continued use. Shell Diesel Extra also contains an anti-corrosion additive
for further protection.
Q: How quickly will Shell Diesel Extra improve my vehicle's performance?
A: Shell Diesel Extra starts the process of removing deposits from the engine from
the first time you fill. As you use Shell Diesel Extra more, any deposits on the
engine's fuel injectors will be progressively reduced, improving your engine's performance.
Many older technology vehicles should notice the benefits of the improved cetane
quality from the first fill.
Q: What is cetane?
A: Cetane is an indication of the fuel's readiness to ignite. In particular, many
older diesel cars perform better when using a diesel fuel that has a high cetane
number. This is because it improves the combustion of the diesel fuel, which can
result in better starting, less noise, fewer emissions and better fuel economy.
Q: Will Shell Diesel Extra affect my fuel economy?
A: Shell Diesel Extra helps to remove performance-sapping deposits from your engine,
which can lead to some fuel consumption benefits.
Q: Are you able to quantify the exact performance/fuel economy/emissions/smoke/noise
improvement that will be delivered?
A: We have extensive test results that show that all diesel vehicle technologies
(light and heavy duty; old and new) can derive a benefit from Shell Diesel Extra.
However, just how much an individual vehicle will benefit depends upon many factors,
including age, engine technology, driving style of the driver, how well maintained
it is, traffic and road conditions experienced, and so on. In our experience, it
is ill advised, and potentially misleading, to make specific quantified claims.
Q: Is the launch of Diesel Extra simply a re-branding exercise of your current
diesel?
A: Diesel Extra is absolutely not just a re-branding exercise - our new formulation
offers a wide range of additional benefits when compared with Shell Diesel or other
regular diesel fuels.
Q: Won't the lumps of deposit that Shell Diesel Extra removes end up in my engine
and damage it?
A. No. Shell Diesel Extra does not chip deposits off the fuel injectors, it dissolves
them and washes them into the combustion chamber where they are burned completely
along with the fuel.
Q. Is Shell Diesel Extra available at all Shell Service Stations?
A. No. Initially it will only be available at selected service stations - around
60% of our network, in Scotland , the north of England and part of the South East
of England. All service stations that stock Shell Diesel Extra will advertise its
availability clearly to our customers.
Q: Why is Shell Diesel Extra not available nation-wide?
A: Shell Diesel Extra is a unique fuel requiring specialist logistics equipment
to make it available for delivery; and this equipment is not as yet in place nationally.
We are, however, planning to extend distribution to remaining parts of the UK as
soon as it is possible to do so.
Q: How can I find out which sites will be selling Shell Diesel Extra?
A: You can call our customer service centre on 0800 731 8888 or view the site availability
listing on this website.
Q. How much does Shell Diesel Extra cost?
A. Shell Diesel Extra will be priced at the same competitive price as Shell Diesel
has been. You don't pay a higher price at the pump.
Q: Will I still be able to buy Shell Diesel from Shell?
A: Shell Diesel Extra will replace Shell Diesel at the pump in the areas